Dude Wipes Holds Cheeky Activation at Knicks Game 4

As thousands of spirited Knicks fans sauntered into Madison Square Garden on Wednesday, June 10, one personal care brand made sure their butts—which would be seated for hours— were treated with care.

Flushable wipes brand Dude Wipes handed fans what they called a “timely bathroom survival kit” for the night—while nodding to Miles McBride’s nickname, “Deuce.” The activation distributed more than 1,000 “Double Deuce” packs to New Yorkers headed to the game, the watch party and nearby bars.

Bins featured cheeky catchphrases like, “Drop a Deuce” and “Double Deuce,” encouraging consumers to “take a deuce for Deuce.”

And, what a game it turned out to be; the Knicks came back after trailing by as many as 29 points to win with a tip-in rebound with less than two seconds left in the game.

For more news abbout Dude Wipes, go here.