Kylie Cosmetics Launches Natural Blur Brightening Powder

As the multifunctional makeup trend continues to grow, Kylie Cosmetics has launched its new Natural Blur Brightening Powder.

The weightless, skin-breathable formula instantly brightens, reduces the look of dark circles and smooths the undereye area for a lifted, airbrushed finish, according to the brand. Hydrating and crease-resistant, it blurs pores, fine lines and skin texture without caking or settling into fine lines. Available in four versatile shades that deliver comfortable wear with a sweat- and humidity-proof finish, it’s suitable for all skin types, is talc-free, non-comedogenic and non-drying.

Shades include Translucent, for all skin tones and undertones; Soft Pink for fair to medium skin tones with neutral and cool undertones; Banana Yellow for light to tan skin tones with warm and neutral undertones; and Deep Peach for deep tan to deep dark skin tones with neutral, warm and warm-neutral undertones.

In a consumer study conducted with 27 women between the ages of 20 and 61, 100% say it leaves a soft, naturally blurred finish without being “cakey” or drying and smooths the under-eye area reducing the look of pores, fine lines and dark circles.

Precise Sculpting Complexion Brush

In conjunction with the new powder, Kylie Cosmetics also launched its vegan and cruelty-free Precise Sculpting Complexion Brush 05. The dual-ended brush is designed to sculpt, shape and highlight the face with precision. Featuring a wedge-shaped, slightly dense end and a rounded, fluffy one, they work to blend, build and set makeup for soft definition with a seamless, airbrushed finish. It’s versatile enough to be used with liquid, cream and powder formulas.

Kylie Cosmetics Natural Blur Brightening Powder retails for $24 and the Precise Sculpting Complexion Brush 05 retails for $25 on kyliecosmetics.com.

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