An Emerging Fragrance Player with Latin Flair 

Since Benito Antonio Martínez Ocasio, a.k.a. Bad Bunny, performed a halftime show entirely in Spanish at Super Bowl LX, Latin culture has moved to the forefront of pop culture.

This same influence is spilling into fine fragrance. Earlier this year, Grammy winning recording artist RosalÍa was named the new face of Calvin Klein Fragrances’ Euphoria Elixirs. 

For emerging indie fragrance brand Así Fragrances (which translates to “like this” in Spanish), finding one’s signature scent isn’t necessarily about labels or status. It’s about what feels right in the moment and having the freedom to wear what the heart desires on any given day.

“It’s not about wearing your one signature scent, but this is what I wear on Tuesday morning. This is what I wear on Friday evening. This is what I wear at the office. This is what I might wear when I’m socializing with my friends at lunchtime,” Así Fragrances CEO Sam Wolf told Happi. “[Así Fragrances is for] anyone who appreciates good-smelling fragrances and is looking for a way to acquire them without breaking the bank.” 

Así Fragrances offers more than 50 vegan and cruelty-free, long-lasting fragrances for men and women. The scents are “influenced” by prestige names in fragrance from Tom Ford to Carolina Herrera, but don’t carry the high price tag, according to officials.

On the feminine side, Elegante plays off the gourmand trend, inspired by Kayali’s Yum Boujee Marshmallow with core notes of pink marshmallow, strawberry, coconut and vanilla sugar. Inspired by Carolina Herrera’s Good Girl, Chica is billed a sexy scent containing main notes of cypress, bergamot, vanilla and jasmine.

Rojo takes its inspiration from Maison Francis Kurkdjian’s Baccarat Rouge 540. Its main notes are jasmine, saffron, ambergris and amberwood. Indomable is inspired by Yves Saint Laurent’s Libre with notes of currant, lavender, mandarin and orange blossom. Bonita, inspired by Chanel’s Coco Mademoiselle, is a floral with notes of orange, bergamot, vetiver and patchouli. 

On the masculine side, Seducción, inspired by Eros by Versace, has notes of bergamot, green apple, lemon and tonka bean to create a fun vibe. It is designed to last through a night out clubbing, with wear time of up to nine hours, according to the company. Aventurero takes inspiration from Creed’s Aventus with notes of black currant, bergamot, apple and moss. Rayo, inspired by Tom Ford’s Soleil Blanc, is creamy and warm, emitting notes of cardamom, tuberose, pink pepper and pistachio. 

“It’s part of how you express yourself every day, and that’s really what we build a seat for,” said Wolf.