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July 10, 2013
By: TOM BRANNA
Editor
• BRAZIL: Coty has formed a joint venture in Brazil with Frajo Internacional, a leading Brazilian cosmetics distributor. The new venture will distribute and market Coty mass/masstige brands in the retail channel. “Brazil is one of the largest markets in the beauty industry,” said Michele Scannavini, CEO of Coty Inc. “Frajo is the right partner, sharing our passion for beauty. Together, we look forward to introducing new Coty brands into this key market.” The deal will expand Coty’s go-to-market capabilities in the region. Currently, Coty has an existing commercial partnership in Brazil to distribute certain brands door-to-door. The company also has a distributor representing its prestige products in the region. More info: www.coty.com
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