Pur Is Latest Addition to Helen of Troy’s Portfolio

Helen of Troy Limited—designer, developer and worldwide marketer of brand-name personal care, health care, home environment and household consumer products—reports the Dec. 30, 2011 closing of its previously announced agreement to acquire the Pur water purification products business from The Procter & Gamble Company.

The deal for the water filtration business, for an undisclosed sum, will include manufacturing facilities. According to Helen of Troy, the goal of this acquisition is to expand its consumer healthcare segment, said reports. The Pur business is estimated to bring in sales of at least $110 million for the year.

Gerald J. Rubin, chairman, chief executive officer and president, said, “We expect to quickly integrate the Pur brands into our healthcare/home environment segment, where it is a natural fit.The category shares the segment’s current customer base, target audience, and product focus areas. Pur adds an important brand to our strong portfolio of well-recognized and widely-trusted brands for our retail partners and consumers, and is in line with our overall corporate strategy of adding businesses with value-added consumables, such as the proprietary filters that are important in this category.”