Skin and Hair Care in Focus at Lubrizol

Skin care, hair care, styling and cleansing will be the headlines at Lubrizol’s (LZ) Noveon Consumer Specialties booth at the NYSCC Suppliers’ Day.

“We’re focused on our customers’ success and our approach to Suppliers’ Day reflects that,” says Julie Shlepr global marketing director, home and personal care. “Our aim is to enable our customers to create winning brands and consumer loyalty.Our knowledgeable people understand the market and deliver technical expertise, innovation and claims-driving technologies.”

At booth 1323, customers can learn more about multiple exciting new products from the Noveon Consumer Specialties product line:

In Cleansing: Carbopol Aqua SF-2 enables low pH, high clarity cleansers with food grade preservative claims

In Styling: Fixate Freestyle Polymer provides powerful styling versatility in any package, any strength without sacrificing the rheology profile you need

In Hair Care: Sensomer CT Polymers are naturally derived and multifunctional for improved deposition, distinctive sensory and enhanced conditioning performance in hair cleansing applications

In Skin Care: Formulators can visit to learn more about The SensiMap Formulating Concept highlighting how the combination of Carbopol Ultrez polymers and Schercemol esters harmonizes sensory cues to provide a pleasant skinfeel from initial application through to afterfeel.

Lubrizol is interested in meeting with customers at Suppliers’ Day and talking about the January 21, 2011 acquisition of Nalco’s personal care business.Both parties are operating in a business-as-usual manner, and Suppliers’ Day is no exception with separate booth spaces, personnel and technology. However, this year customers will experience conditioning in Lubrizol’s Noveon Consumer Specialties’ booth and rheology in the Nalco booth.

More info: www.lubrizol.com/personalcare