Mr. Clean Adds New Exotic Scents, Hits the Mall

P&G has rolled outMr. Clean with Febreze in two new scents: New Zealand Springs and Hawaiian Aloha.

The New Zealand Springs scent is inspired by New Zealand’s south island, and the Hawaiian Aloha scent finds its inspiration in vivid yellow hibiscus, which is the state flower of Hawaii, according to the company.

To support the launch, Mr. Clean will visit Mall of America in Minneapolis this weekend and Union Station in Chicago on March 5-6, 2011 to introduce shoppers to the latest exotic scents.Shoppers will receive a free bottle of one of the new SKUs and also have the opportunity to take a photo with Mr. Clean himself.

“We often hear from consumers that they dislike the harsh smell of cleaning products, so we kept this in mind when developing the new line, and are excited to introduce products that combine two qualities important to consumers: outstanding cleaning power and a pleasant scent,” said Debora Kaylor, brand manager at P&G. “We hope that the new exotic scents offer consumers a more enjoyable cleaning experience, while still providing the same powerful clean that consumers have always expected from Mr. Clean.”