Lis Named GM North America at Benefit Cosmetics

Benefit Cosmetics has named Aurelian Lis general manager, North America. He reports to Jean-Andre Rougeot, chief executive officer of Benefit Cosmetics.

Lis will oversee the expansion of the brand’s cosmetics boutiques, and will continue to promote Benefit’s Brow Bar concept, which enables consumers to get brow treatments right at department store counters.

Prior to this appointment, Lis spent six years as president and co-founder of Prescribed Solutions, a customized skin care line sold through doctors’ offices. That firm was acquired by Biopelle Inc. in August 2009. He has also been chief operating officer for Delia’s Corp. and has worked for Unilever plc in a variety of strategic capacities focusing on brands such as Elizabeth Arden, Cerruti and Lagerfeld. Additionally, he has held a board position on the Duty Free Confederation, an industry group directing the lobbying for continuation of intra-European Duty Free.