Rexam Works With Aquarela on Cosmetics Line

Rexam’s use of innovative materials, injection and sophisticated decoration techniques and global supplier capabilities are supporting Natura of Brazil’s Aquarela makeup packaging, according to the company.

Developed in conjunction with Natura at Rexam’s Jundiai facility, the packaging solution includes use of PMMA on the compact covers, silk screening on the lipstick mechanism¹s sleeve and further customization of a WPC (wood plastic composite) formula that renders the wood particulates visible and appealing and allows injection flow.

The new Aquarela line is inspired by Brazilian lace trimmings and embroideries. On the lipstick, this concept was possible by using a silk screening decoration on the mechanism¹s metal sleeve. On the compacts, it was possible by using an in mold relief decoration. Lipsticks and compacts bases are injected in WPC, a mixture of synthetic material (polypropylene), organic material (wood) and pearlized masterbatch, resulting in an interesting effect, thanks to the rustic aspects of the wood and the pearl effect.

More info: www.rexam.com