Swiffer Named Official Cleaner at Indianapolis Museum

Swiffer has been named the official cleaner of The Children’s Museum of Indianapolis, the world’s largest children’s museum. As such, Swiffer Dusters products will be used throughout the 479,000 sq.-ft. museum, including cleaning the Fireworks of Glass, a complexsculpture created by world-renowned artist Dale Chihuly.

According to Jeff Patchen, president and chief executive officer of The Children’s Museum of Indianapolis, Swiffer’s ability to clean the sculpture was the impetus behind the partnership.

As part of the accord, Swiffer will have general signage near the sculpture, and P&G is planning special in-museum events for 2010, according to a company spokesperson.