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Garnier, Rite Aid Team Up with Skin Cancer Foundation

New marketing campaign for sun protection awareness

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By: TOM BRANNA

Editor

In conjunction with The Skin Cancer Foundation’s annual Skin Sense Award Gala next month, Rite Aid and Garnier – this year’s honorees – have announced a new marketing campaign to promote the need for daily sun protection.

During the months of September and October, a dollar from each sale of
Garnier Nutritioniste Skin Renew Anti-Sun-Damage Daily Moisture Lotion SPF 28 and Garnier Nutritioniste Skin Renew Anti-Sun-Damage Eye Cream SPF 15 will be donated to The Skin Cancer Foundation. Both products have been awarded the foundation’s Seal of Recommendation and retail for $12.99. The campaign will take place in Rite Aid stores across the country.

The Skin Sense Award Gala honors those who have played a pivotal role in educating the public about the importance of sun protection at a time when skin cancer is increasing at epidemic rates. On Oct. 6, the foundation will honor David Greenberg, president and chief executive officer, Maybelline New York-Garnier and Mary Sammons, chairman and chief executive officer, Rite Aid Corporation.

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