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November 8, 2000
By: TOM BRANNA
Editor
Procter & Gamble announced today it is exploring a possible divestiture of its Wash & Go hair care brand, sold only in Europe.“Although Wash & Go is a profitable and highly recognized brand, it is no longer a primary focus area for us within our broader hair care business,” said Martin Nuechtern, president of P&G’s global hair care business.“We believe we can better maximize shareholder return by focusing our resources on brands that offer the greatest potential for global business growth, such as Pantene Pro-V and Head & Shoulders.”Mr. Nuechtern explained this is consistent with the company’s ongoing efforts to ensure all of its brands are delivering maximum value for its shareholders. Specifically, P&G’s beauty care strategy is focused on building leadership brands that offer excellent growth potential globally.P&G is in the process of soliciting bids for Wash & Go. If an acceptable offer is not received, P&G will retain the brand. If P&G sells Wash & Go, the company will be able to redeploy the employees now working on the business. Wash & Go represented less than 1% of P&G’s total global beauty care sales in fiscal year 1999/2000.
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