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Creates a digital space designed to teach people about fragrance.
December 12, 2019
By: Happi Staff
Today, Fragrance Creators Association launched FragranceConservatory.com, a digital space designed to help people learn about fragrance and make informed and confident choices about the scented products they use every day. At a time of growing public interest in fragrance and fragrance ingredients, this resource provides engaging information about fragrance. The Fragrance Conservatory empowers users to search ingredients to understand their use and safety; learn about the history and science behind making a fragrance; discover the many wellness benefits of fragrance; and follow the fragrance industry’s efforts to promote public health. “The Fragrance Conservatory is uncompromising in its pursuit of quality information and uses creative and innovative design to illuminate the power of fragrance to enhance lives, bring people together and drive positive, sustainable change for people and the planet,” said Farah K. Ahmed, president & CEO, Fragrance Creators. “Now for the first time, the fragrance industry is sharing its story to help people better understand fragrance safety, creation, and the crucial role it plays in our lives.” Fragrance Creators is committed to seeking input from diverse perspectives to help evolve the site, and plans to expand coverage to more ingredients and topics of relevance in 2020 and beyond. The website was developed by a coalition of dedicated Fragrance Creators members, including Arylessence, Bedoukian Research, Bell Flavors & Fragrances, Chanel, Citrus & Allied Essences, The Clorox Company, Estee Lauder Companies, Firmenich, IFF, Johnson & Johnson, The Lermond Company, Modere, Procter & Gamble, Revlon, Robertet USA, SC Johnson and Takasago International Corporation (USA).
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