Beautycounter Backs Personal Care Products Safety Act

Calling for FDA authority to regulate safety of beauty products, Counter Brands, LLC, the parent company of Beautycounter, endorsed the Personal Care Products Safety Act (S.1113). Following the company’s guidance, several other safer beauty brands signed a letter supporting the legislation, including Côte and Tenoverten nail polish brands, Vapour Beauty, OSEA and S.W. Basics, among others.


The bill, introduced by Senators Dianne Feinstein (D-CA) and Susan Collins (R-ME), takes a significant step toward updating the current regulatory structure governing cosmetics and skin care products. It calls for the US Food and Drug Administration (FDA) to regulate the safety of ingredients used in beauty and grooming items and promotes transparency in the industry, requiring companies to post complete label information about their products, report adverse events related to their products to the FDA and provide the agency with information about ingredients contained in their products.


“Americans use a variety of personal care products daily, and they should be able to know whether the products that they are applying to their hair or skin, or to their children, are safe,” said Collins. “By updating FDA oversight of the ingredients in cosmetics and personal care products for the first time in nearly 80 years, the bipartisan Personal Care Products Safety Act will help increase safety for consumers, protect small businesses, and provide regulatory certainty for manufacturers. We welcome the endorsement of these American entrepreneurs and look forward to working together to continue building support for this important bipartisan bill in the Senate.”


Feinstein thanked Beautycounter for its support and said she looked forward to working with it to move this bill forward.


“We continue to build momentum for our bill to update the nearly 80-year-old safety rules for personal care products, gaining support from a wide-range of companies that know how common sense rules of the road help businesses succeed,” she said.


Beautycounter is mobilizing its base in support of the bill, including its clients and network of more than 25,000 independent consultants in the US. A certified B Corporation, Beautycounter has been active on Capitol Hill since its founding in 2013, and recently launched the Counteract Coalition, an advocacy initiative made up of nearly 20 clean, high-performance beauty brands dedicated to advancing a safer cosmetics industry.