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January 6, 2017
By: TOM BRANNA
Editor
FRANCE: Oleum Vera is a new line of DIY beauty kits with a focus on the natural, the fresh and the edible. “I believe many of us are now looking to get back to basics: a few carefully sourced, natural ingredients rather than a list of 20 unpronounceable ones,” said Founder and CEO Jonathan Coutu. Oleum Vera is starting off with six kits focusing on one area of “homecooked” beauty: cleansing, moisturizing, whole body care, spa-style pampering, hair care, and men’s body care. Each kit includes an assortment of plant-based oils and essential oils, and in some cases, powdered clays, algae, and dried flower petals. The kits are certified 100% organic, and each one comes with a booklet filled with customizable recipes and illustrated how-to’s, according to the company.
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