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Will develop fragrances and beauty products, with first offering expected in 2026.
February 6, 2024
By: Christine Esposito
Editor-in-Chief
Coty and Marni, the Italian luxury fashion brand, have inked a new licensing agreement to develop, produce, and distribute a line of fragrances and beauty products beyond 2040. The first offering under this licensing agreement is expected to launch in 2026. The collection will focus on translating Marni’s creative and fashion-forward identity into the realm of beauty, according to Coty. “We are delighted to announce our new partnership with Marni, a brand known for its innovation, creativity, and unique youthful approach to luxury. Marni is highly recognized in the fashion industry, with particular brand strength in Asia, and Europe,” said Sue Nabi, Coty’s CEO. “This licensing agreement aligns with Coty’s highly successful strategic direction of focusing on fashion driven licenses with multi category potential that resonate across key markets. We are excited to start working with Marni to develop premium beauty offerings that bring the Fashion House’s visual style and values in beauty to life.” According to Barbara Calò, Marni’s CEO, the alliance with Coty in the beauty industry marks a pivotal moment in the evolution of the brand, one that is in line with its commitment to offer a holistic brand experience. “Through the introduction of fragrances and beauty products, that will seamlessly integrate into our brand universe, we’re redefining the brand's boundaries, opening up new opportunities of affirmation for Marni,” said Calò. Marni was founded in 1994. Its creative director is Francesco Risso. Coty says the accord with Marni also strengthens its partnership with OTB Group, following the recent successful license renewal with Jil Sander. OTB is Marni's parent company. “We are very glad to further consolidate our Group’s strategic partnership with Coty and to invest in Marni’s successful ability to explore new, relevant business grounds. This long-term vision agreement gives Marni the opportunity to shape its values in new creative ways and to strengthen its luxury positioning by landing in the world of beauty and fragrances”, commented Ubaldo Minelli, OTB Group CEO.
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