Kiehl’s Is Official 2024 SPF Partner of Jackson Hole Mountain Resort

The year ahead is looking bright for Kiehl’s.

 

The over-century-old skin care brand will be hitting the slopes this year with an exclusive partnership with Jackson Hole Mountain Resort as the official 2024 SPF Partner.

 

Through the partnership, Kiehl’s will celebrate its spirit of adventure by embracing the extreme climates and conditions of the great outdoors once again. 

 

The brand’s foray into adventure came on Mount Everest in 1988, where Kiehl’s sponsored the first ascent of its East Face, supplying climbers with several Kiehl’s products to support them on their heroic journey – what marketers call a “testament to the protective, hydrating and nourishing power of the brand’s products.”

 

This year, brand will once again take on the extreme climates and conditions of the great outdoors by joining forces with Jackson Hole Mountain Resort to get safe and effective skincare products into the hands of all adventure-goers.

 

The partnership will combine digital and out-of-home touchpoints to drive maximum awareness, education and product trial. Digital and out-of-home advertising will spotlight Kiehl’s SPF on prominent ski-lift and base mountain maps and via CRM and social placement.  Product sampling will be executed year-round at high-traffic ski gondolas, trams and private booking services, and through consumer events and activations.

Kiehl’s focuses on reducing its environmental impact by implementing responsible manufacturing to produce products with sustainable ingredients. In an effort to reduce waste, Kiehl’s leverages post-consumer recycled materials in all packaging and offers several of its best-selling products in refillable containers, further reducing the amount of single-use plastic.

 

Located in Wyoming's Greater Yellowstone Ecosystem and Grand Teton National Park, Jackson Hole Mountain Resort maintains comprehensive environmental programs, pollution prevention plans, and has achieved ISO 14001 certification with a commitment to reduce greenhouse gas emissions, per the brand.

Kiehl’s new Better Screen UV Serum will be spotlighted alongside a variety of best-selling Kiehl’s skincare products for the face and body, including the beloved Ultra Facial Barrier Cream, Ultra Facial Barrier Balm, Crème De Corps, Ultimate Strength Hand Salve, Lip Balm No. 1 and Super Fluid UV Defense. 

 

Kiehl’s Better Screen UV Serum, $42, is a multi-use UV serum formulated with collagen peptides and powerful SPF 50 to visibly correct early signs of aging and prevent signs of future UV damage and collagen degradation. The innovative sheer formula boosts skin’s firmness and reduces fine lines and wrinkles through small fragments of collagen protein that stimulate the production of collagen, elastin, and hyaluronic acid. The UV SPF serum can be used on face, hands, chest, and neck in the morning and reapplied throughout the day.

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