The Top Moisturizer Product Search Trends According to Spate

Moisturizing creams have long saturated the market as consumers seek the key to the fountain of youth. With the colder seasons around the corner, that trend continues to surge as consumers seek lotions, body oils and serums to reverse and prevent signs of aging. 

 

According to beauty trend tracker Spate, the most rapidly growing body moisturizing products in terms of searches in the US include vanilla and glycolic body lotions. 

Similar to glycolic skincare, glycolic body lotion aids in skin exfoliation, resulting in a smoother and softer complexion. Currently, the top benefits searched alongside glycolic body lotion are smoothing, skin renewal and exfoliating. The five market leaders are Drunk Elephant, Alpha Skincare, Glytone, Pixi Beauty and Nip + Fab. Walmart is the top retailer associated with glycolic body lotion. Spate analysts say brands should be mindful that consumers are seeking premium products at an accessible price point and retailer.

Consumers are vying for vanilla lotion. According to Spate, vanilla lotion is currently experiencing a +29.8% year-over-year (YoY) growth with 4.7K average monthly searches. The top benefits searched alongside vanilla lotion are moisturizing, fresh, hydrating, healing, soothing and intensive. There are currently 10 market leaders including Bath & Body Works, Victoria's Secret, Hempz and Eos. The top retailers searched alongside vanilla lotion are Sephora, Boots and Walmart, indicating that consumers are interested in finding a vanilla lotion in a variety of retailers and price points.