LVMH Becomes Premium Partner of the Paris 2024 Olympic and Paralympic Games

LVMH has become a Premium Partner of the Paris 2024 Olympics and Paralympics.  The alliance resonates with the Group’s mission of The Art of Crafting Dreams, said the luxury goods leader.
  
Over the past several months, Paris 2024 and creative teams for LVMH have explored ways to make the Olympic and Paralympic Games an experience that “rewrites established codes.” 
  
“From the very outset of our project we have wanted the Paris 2024 Olympic and Paralympic Games to contribute to promoting the image of our country and France’s many remarkable talents,” said Tony Estanguet, president of the Paris 2024 Olympic Committee. “With its exceptional know-how, the LVMH Group will bring its immensely creative talent to this project and enable us to benefit from its extensive experience.” 
  
Chaumet, an iconic Paris jeweler that is part of LVMH Group, will handle the design of the Olympic and Paralympic medals.  As part of hospitably programs during the Games, Moët Hennessy wines and spirits’ products will be available for guests.  
 
In beauty, Sephora will be a partner for the Olympic Torch Relay. Sephora will propose activations for the public along the relay route and at group locations along the itinerary and stops. 
  
Additionally, Louis Vuitton, Dior and Berluti will also present the different aspects of engagement, according to LVMH.
  
LVMH will also join longstanding partner, French charity Secours Populaire Français, to support a program to facilitate access to sports for 1,000 children and young people aged 4 to 25 who live in vulnerable situations. The Group will provide funding for sports association memberships, beginner classes and training programs.