Spate Unveils TikTok’s Hottest Face Product Trends

When it comes to shopping for face products, there's no greater sales pitch than watching someone you trust try a new mask or serum on TikTok. The best part? The before and after transformation. Below, Spate provides the top-growing trends in face products on TikTok in the US this month.

Pumpkin enzyme masks on TikTok may seem a surprising choice considering it's not close to pumpkin spice season. But, pumpkin enzyme masks have grown +11,518.2% month-over-month (MoM) in views on TikTok, and have grown +27.4% year-over-year (YoY) in Google search. Related hashtags with high-oview volumes include #selfcare, #cleanbeauty, #exfoliate, #acne, #acnescars, #trending, and #exfoliation. Videos that focus on addressing acne and exfoliation concerns are receiving particularly high views, suggesting that consumers are turning to pumpkin enzyme peels as a solution for these issues. 

Vitamin C serums are a skincare staple for many, especially for those dealing with hyperpigmentation or residing in pollution-ridden cities. Right now on TikTok, #VitaminCserums are experiencing an average of 2.6 million average weekly views and 1,887.2% MoM growth in TikTok views. Videos with hashtags such as #vitaminc, #salicylicacid, #retinol, and #niacinamide alongside #vitamincserum are gaining traction indicating that consumers are interested in active ingredients and how to cocktail them. 

 

Spate encourages brands to seize this opportunity to collaborate with content creators to film #grwm videos that entertain and educate their audience.