Olay Rolls Out Sensitive Skin Line

To help consumers combat issues related to sensitive skin and cater to those with Sensitive Skin Syndrome, or the unpleasant sensations of stinging, burning, pain, pruritus and tingling in response to stimuli such as the weather, soaps and rough fabric, Olay has rolled out its Sensitive Skin Line. 

 

Addressing sensitive skin needs without a prescription, in formulas that help drive compliance with optimal aesthetics, the Olay Sensitive Skin line includes Olay Sensitive Facial Cleanser with Gentle Cream, Sensitive Eczema Therapy Skin Relief Cream, Sensitive Soothing Moisturizer and Sensitive Mineral Sunscreen with Broad Spectrum SPF 30.

 

The Olay Sensitive Skin line features key ingredients like dermatologist recommended, USP-grade colloidal oatmeal to soothe and protect and Vitamin B3, peptides, and shea butter to condition the skin. What’s more, the products are formulated without steroids, fragrances, parabens, phthalates, dyes, and mineral oil, which can all irritate sensitive skin. The products deliver relief for sensitive skin with effective ingredients. 

Olay Sensitive Facial Cleanser with Gentle Cream ($14.99) is formulated with oat extract and vitamin B3 to soothe seven signs of sensitive skin: dryness, flakiness, itchiness, weak skin barrier, irritation and tightness. 

 

Olay Sensitive Eczema Therapy Skin Relief Cream ($34.99) is non-comedogenic and free of steroids, fragrance, parabens, phthalates, dyes and mineral oil. The rich formula absorbs into the skin slowly, giving instant hydration and temporary relief from eczema. It can also help with minor skin irritation and itching caused by rashes, poison ivy, oak, sumac and even insect 

 

Olay Sensitive Soothing Moisturizer ($29.99) is a fast-acting formula that provides instant and long-lasting hydration and temporary itch relief.

 

Olay Sensitive Mineral Sunscreen with Broad Spectrum SPF 30 ($29.99) absorbs quickly into the skin and blends with virtually all skin tones. Its unique formula provides sheer protection against UVA/UVB rays, and a fragrance-free formula was designed for sensitive skin. It is dermatologically approved by the Skin Health Alliance.