Indie Haircare Brand Jessicurl Gets New Packaging Design

After two decades in the haircare space, independent hair care brand Jessicurl has relaunched with a fresh, new look to parallel its formulas and products, the brand said. 

 

Jessicurl was founded in 2002 by Jess McGuinty with the mission of producing vegan products that are specifically designed for curly hair. McGuinty is one of the pioneering female entrepreneurs in the US curly haircare movement/space in the early 2000s and was an early and frequent contributor on NaturallyCurly Curltalk. Through that work, she developed a close friendship with Michelle Breyer, co-founder of naturallycurly.com.

 

Relying on word of mouth via their dedicated customers has allowed the company to grow steadily while maintaining high quality products and personalized customer care, said McGuinty. 

 

Today, Jessicurl products are sold worldwide and are used in salons both domestically and internationally.

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