Mary Kay Names Sheryl Adkins-Green Chief Experience Officer

Beauty company Mary Kay Inc. has appointed Sheryl Adkins-Green as chief experience officer. 

 

In the new role, Adkins-Green will support the success of millions of independent beauty consultants’ businesses through a 360-degree integrated customer experience, according to the beauty giant, which was ranked No. 12 in Happi's 2022 Top 50.

 

“Mary Kay Ash always said, ‘Picture every person with an invisible sign around their neck that says Make Me Feel Important,’” said Adkins-Green. “This will be my mantra as I take on this exciting new role.”

 

Adkins-Green, who’s been with Mary Kay since 2009, previously served as chief marketing officer. She will continue to lead the global brand experience division and the company’s in-house creative agency that creates marketing campaigns, multi-media design assets, social media content and integrated digital communications that enable the brand's reps to provide personalized beauty experiences and customized service to their customers. By combining research, data analytics and trend forecasts, Adkins-Green and her team will anticipate the needs and expectations of independent consultants and their customers in more than 35 countries, said Mary Kay.

 

“Nothing matters more at Mary Kay than a rewarding experience for our Independent Beauty Consultants and their customers,” said Nathan Moore, president of global sales and marketing at Mary Kay. “Sheryl’s experience as a customer-first marketer with an emphasis on unparalleled service makes her a natural fit as our Chief Experience Officer. She’s beyond passionate about the Mary Kay opportunity, and we’re thrilled to see how her global strategy will continue to make a difference in the lives of women across the globe.”

 

Adkins-Green brings significant experience in strategic planning, business development and corporate partnerships to her role. Prior to joining Mary Kay, Sheryl held executive positions with Alberto-Culver, Cadbury-Schweppes, Citigroup, and Kraft Foods. She received a Bachelor of Science in retailing, cum laude, from the University of Wisconsin and holds a Master of Business Administration from Harvard Business School. Closely aligning with Mary Kay’s mission of enriching the lives of women and their families, she is actively involved in the community through the Mary Kay Ash Foundation whose mission is two-fold: finding cures for cancers affecting women and eliminating violence against women.