Natural Skincare Is in Demand for 2023 with Organic Ingredients

Wellness is still big in beauty. According to cosmetic chemist and celebrity esthetician Elina Fedotova, “More and more customers are seeking natural and a non-invasive approach in skin care … so this is where I can see the industry going.”
 
The founder of Elina Organics shared her Top Skincare Trends for 2023 with Happi. 
 

Natural Skincare Solutions

“I believe that trends will continue to replace invasive harsh and chemical procedures and ingredients with natural rejuvenation,” she said.
 

Natural Alternatives to Micro-Needling Growing

“Skin treatments with micro-crystals from freshwater or marine sponges can successfully replace micro-needling,” said Fedotova.
 

Goodbye to Chemical Peels

Naturally extracted fruit acids and enzymes that can replace chemical peels will be big this year, according to Fedotova.
 

Reducing Surgical & Injectable Procedures

Non-invasive procedures involve photo rejuvenation and muscle stimulating, skin firming and lifting bio-adaptive micro-current procedures, which can prevent people from getting surgical and injectable procedures, she said. 


Elina Organics was featured in Happi as an indie brand on the rise. For this year's selection, look here.