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Newly extended license agreement paves the way for 10-year project to align Sander fragrances with its position in luxury fashion.
January 12, 2023
By: Christine Esposito
Editor-in-Chief
Coty and Jil Sander have renewed their license agreement as well as the mutual decision to proceed with a long running partnership between the two companies. The renewal of the license agreement will strengthen the duo’s existing business partnership while paving the way for a brand new 10-year strategic project in which the Jil Sander brand will step into the global ultra-premium fragrances' segment for the first time ever, according to the brands. The agreement is perfectly aligned with the strategy of further growth of the brand, which has been set by OTB Group after the acquisition of Jil Sander in 2021, according to Coty. “We are very pleased to extend Coty’s long-term partnership with Jil Sander, a rich shared history dating back to the 1980s. Over the past few years, Jil Sander’s collections have received international recognition and huge success, resonating with consumers across the world. Our shared ambition of accelerating the brand’s momentum will guide the latest chapter of our partnership, as we pursue further growth of the fragrance line,” said Sue Y. Nabi, Coty’s CEO.: According to Nabi, the future strategy will focus on aligning Jil Sander fragrances with the brand’s fashion division, “which appeals to the global ultra-premium market. We look forward to continuing our relationship as we work together in building on this fragrance powerhouse’s outstanding potential.” Ubaldo Minelli, Jil Sander and OTB Group CEO, said that his firm is “very glad to strengthen on a new basis our partnership with Coty and to focus specifically on the global ultra-premium segment, which Jil Sander brand naturally belongs to. This new milestone will strongly contribute to consolidate and further expand the current solid positioning of Jil Sander brand in the luxury market while bringing the partnership with Coty to a new elevated global vision for the next ten years”. Creative Directors Lucie and Luke Meier have led the Jil Sander brand since April 2017.
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