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The 30 second commercial includes an original score written by the No Fade Fresh team.
October 17, 2022
By: Christine Esposito
Editor-in-Chief
Haircare brand No Fade Fresh has created a streaming commercial on Hulu. The 30 second commercial was created in house and includes an original score written by the No Fade Fresh team. No Fade Fresh Founder Leland Hirsch along with Francisco Cervi, creative director, developed the commercial concept and treatment and worked with the No Fade Fresh in-house team on production and post-production. Art direction was led by Brett Viana, who is No Fade Fresh’s in-house art director. Original music by Cesar Haliwa for Chaliwa Music + Sound Design, with lyrics by Francisco Cervi. The commercial was shot over the course of a month in four locations across Miami and Fort Lauderdale, FL. It is also the first TV commercial for No Fade Fresh. A 20 second version will also launch on Amazon.
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