L’Occitane Travel Retail Asia Pacific Unveils Nature Positive Campaign

L’Occitane Travel Retail Asia Pacific has unveiled the Nature Positive campaign in Hainan, strengthening its identity as the sustainable partner for natural beauty, skincare and wellbeing products in travel retail. 

 

Hosted at the Haikou Mova Mall throughout September in exclusive collaboration with China Duty Free Group, the animation immerses travelers into an alluring universe that celebrates L’Occitane Travel Retail’s first-ever charity partnership in China, the new travel-exclusive Wonderland Hand Cream collection, and the company’s ongoing sustainable commitments.

 

“At L'Occitane we are cultivators of positive change for the world, so it is a pleasure to see our longstanding commitments to reducing waste and respecting biodiversity flourish in Hainan with the Nature’s Wonderland animation,” said Estelle de Bure, managing director, Group L’Occitane Global Travel Retail. “In a first for the business in travel retail, we are proud to unveil our charity partnership with Shanghai Roots & Shoots and hope to educate travelers on the value that we place on the natural world we live in. We would like to thank China Duty Free Group for their ongoing support and collaboration for L’Occitane and hope to continue building the natural beauty market together in China travel retail in the future.”

Designed by Korean illustrator Aellie Kim, Nature’s Wonderland invites travelers through a colorful garden filled with the signature ingredients and flowers that L’Occitane cultivates. Underpinning its commitment to “Respecting Biodiversity,” L’Occitane has become the first company to support Chinese nonprofit organization Shanghai Roots & Shoots’ “Planting Trees for Gibbons Project.” A proportion of sales at the animation will fund the planting of 500 trees in Guangxi, China. In addition to protecting the environment, the donation will help to restore and expand the forest habitat of the critically endangered Eastern Black Crested Gibbon.

 

Crafted from sustainable and recyclable materials, the fascinating activation nurtures a three-dimensional haven featuring a large tree, fauna and flora, in which the traveler engagement touchpoints are located. The magical adventure includes the chance to enjoy a photoshoot against the wonderland backdrop; explore the collaboration with Shanghai Roots & Shoots; and learn about the company’s pledge to “Reducing Waste” through upcycled L’Occitane bottle plant pots featuring key Hand Cream ingredients, lavender and mint. Travelers are also encouraged to visit the L’Occitane counter to receive a complimentary pack of lavender and mint leaf seeds to inspire them to live sustainably at home.

 

The animation is supported by the launch of the limited-edition, travel-retail exclusive Wonderland Hand Cream sets. Housed in environmentally friendly packaging, the new range includes Wonderland Hand Cream Kit of 5 & Hand Cream Duo, presented in a tube made with 95% recycled aluminum.

 

“It is a privilege to strengthen our partnership with L’Occitane Travel Retail and to build upon our joint commitment to sustainability with the Nature’s Wonderland animation,” said Grace Wang, general manager, perfume & cosmetics of the China Duty Free Group. “Our younger Millennial and Gen Z customers are increasingly environmentally conscious, so we look forward to immersing travelers into a magical wonderland where they can learn about L’Occitane’s longstanding pledge to the environment and support a fantastic local cause at the same time.”

 

Since 1976, L'Occitane en Provence has been imagining, producing, and selling beauty, skincare, and wellbeing products with an intention to share nature's wonders with the world. The group has three core sustainability initiatives and six brand commitments centered on protecting the planet and treating people with respect; in Travel Retail Asia Pacific, L’Occitane focuses on “Respecting Biodiversity,” “Reducing Waste” and “Celebrating Craftsmanship.”