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Latest home fragrance line is all about bringing “Weekend Feels” to every day, say officials.
August 9, 2022
By: Christine Esposito
Editor-in-Chief
Newell Brands—home to Yankee Candle and other home fragrance lines—has launched a new brand called Friday Collective. The new range of scented candles are said to channel optimism and joy with vibrant colors and unexpected fragrance combinations. “Traditionally we think about lighting a candle as a meditative act, a way to wind down,” said Lisa McCarthy, president, home fragrance at Newell Brands. “We wanted to rethink that and create candles that were energizing and uplifting. We hope our candles will set a different tone, and the anticipation of the weekend is the perfect way to capture that idea.” With “experience-driven” fragrances and a vibrant aesthetic, Friday Collective products are inspired by the anticipation one feels when thinking about the weekend—think freedom, optimism and excitement, according to McCarthy. Featuring a premium soy wax blend, natural fiber wicks and essential oils, the range includes bold, iridescent new candles split into four collections grouped by scent profile: Let's Party; Lowkey Hype; Kickstart The Hustle; and Joy Of Missing Out. Additional scents will be added to the line starting in September, according to Newell, which was ranked No. 27 in Happi’s 2022 Top 50 Report. Friday Collective is now available in select fragrances in 7.8oz single wick (MSRP: $15.99) and 13.5oz 3-wick candles (MSRP: $20.99), online at FridayCollective.com and Walmart.com. The range will be available in stores and online at Walmart, Bed Bath & Beyond, Meijer, Amazon, and Target in the coming months.
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