Global Trend Tracker Celebrates the Return of Her ‘What’s Next’ Innovation Intel Treks

Marguerite La Corte is on the road again. She's billed as “the first & only Global Trend Tracker & Cultural Anthropologist.” Fifteen years ago, La Corte created a new genre of field research by marrying product development and cultural anthropology to address real consumer needs and business opportunities in diverse regions of the world including Asia, Australia, Brazil, India, South America, Scandinavia, Israel and Turkey.

Strong in marketing and R&D, La Corte travels the globe on her 30-45 day field research treks helping clients uncover: Buying habits, consumer needs, product innovation concepts, unique rituals & regimens from locals as well as indigenous people on untapped ingredients (including the Rainforest) not yet used outside the local culture. Clients provide a “brief” of what their needs are for product innovation and La Corte forecasts out 2-3 years so her clients can be ahead of the competition or as she likes to say: “Finding trends before they become trends.”

According to La Corte, this is the only company worldwide offering customized field research based on what's next vision with genuine product applicability, translating into innovation and marketing opportunities locally and globally.

“The key to success is my ability to relate to and connect with locals and to earn their respect and trust,” said La Corte. “They share their habits, regimens and rituals they grew up learning at home for generations using ingredients from nature and even more important which part is used: pulp, pit, seeds, rind and how to use it. Seeing and learning firsthand is unlike anything mass trend companies can deliver to clients.”

Categories include: Bath & Body, Baby Care, Color Cosmetics, Digestive Health, Eye Health, Feminine Health, Fine Fragrance, Food & Beverage, Hair Care, Halal, Household Cleaning, Laundry, Men’s Grooming, Nail Care, Nutrition, Oral Care, Packaging Design, Pain Remedies, Pet Health, Protein, Upper Respiratory, Skin Care, Smoking Cessation, Sun Care, Supplements/Vitamins and Weight Loss. La Corte says any additional category can be covered. Each category is sold to one client per trek. Previous treks have been purchased by R&D executives, CTOs and CEOs.

Clients receive proprietary innovation & market intelligence research reports. Creative presentations (delivered live in-person) are developed for brands and suppliers within the personal care, OTC pharma, and food & beverage industries.

Overall, these are 90+ day all-inclusive “proprietary” projects: (30-45 days in the field, 30 days evaluation of findings/stimuli, translations of product positioning/ingredients even if not yet INCI listed, and 30 days developing the proprietary report & presentation).

By Spring 2023, La Corte expects to bring back her acclaimed Asia-3 Trek (3 countries over a 45-day research trek) as well as her “mini” trek 20 days to Israel.

La Corte can be reached at: [email protected]; www.margueritelacorte.com