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Co-Founder Tera Peterson remains chair and chief creative officer.
March 31, 2022
By: Christine Esposito
Editor-in-Chief
Skincare device company NuFace has tapped Jessica Hanson as CEO. Co-Founder Tera Peterson will remain executive chairwoman and chief creative officer. Peterson will educate and engage directly with clients and partners around the world as the spokesperson for the company. Hanson joins NuFace with a tenured beauty career and a breadth of experience with top-performing companies and emerging brands. Hanson has more than 20 years of experience with brands and retailers alike, holding leadership positions at top-tier international companies including L'Oréal, Sephora, AmorePacific and most recently, ghd as the general manager for the Americas region. According to NuFace, as a dedicated client of NuFace for nearly seven years, she reportedly made the decision to join the company to work alongside the founders to continue to build the company. “I am thrilled to join NuFace as it is a beloved brand by a community of skincare professionals, consumers, celebrities, and content creators. I look forward to continuing the growth trajectory that has been driven by a dedicated team of skin enthusiasts, Hanson said. “NuFace has an inspirational female founding story and deep history as a leader in the beauty tech and skincare categories. I look forward to working beside Carol, Tera, and Kim to launch into the next phase for the company with major innovation and a digital-first mindset.” NuFace was founded in 2005 by aesthetician Carol Cole and her daughters—Peterson and Kim Morales. The company sells microcurrent skincare devices and topical formulations. “I am so proud to continue to be a female-led company, as it is essential for our leadership and team to understand the needs of our client,” said Peterson. “I am excited to have Jessica at the helm, leading with such a depth of experience and bringing her uplifting energy and passion to our team. Together, Jessica and I will work to build the NuFace brand, focusing on education, innovation, and community.”
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