Clics Taps New Senior Vice President of Global Creative Direction

Progressive technology company Clics has hired Chrystofer Benson as its senior vice president of global creative direction.

 

“When Clics first appeared on my radar, I couldn't believe it,” said Benson. “As a professional colorist, I have dreamed of having the kind of control a digital hair color studio could offer. Permanent hair color is complex reactive chemistry. It takes years to master with the limited tools available today. Clics has changed all that, and I am thrilled to have the opportunity to set the creative direction for Clics’ truly revolutionary digital color service.

 

Benson has been a finalist in 70 global competitions and won 30 first-place awards since 2009, including winning five of nine North American Hairstyling Awards Colorist of the Year awards. 

 

Benson’s desire to lead the creative team confirmed Clics’ revolutionary potential, according to Clics CEO Charles Brown. Clics has created a color service for professional stylists and salons. Its solution includes a mixable hair color line, digital hair color studio for stylists, and automated pay-after-dispense service for salons. Hair care products generate almost $100 billion per year in sales. Professional salons represent $20 billion of the products purchased including professional grade hair color, shampoo and conditioners and styling treatments. Industry leaders include L'Oréal, Kao, Henkel and Paul Mitchell.