Estee Lauder Companies Announces Key Leadership Appointments for its International and Europe, Middle East and Africa Businesses

The Estée Lauder Companies today announced key leadership appointments for its international business. 

 

Effective Feb. 1, Peter Jueptner, currently president, Europe, Middle East, and Africa (EMEA) will succeed current Group president Cedric Prouvé, who will retire in June 2022. 

 

Jueptner will be named president, International, and will report directly to Fabrizio Freda, president and chief executive officer of the Estee Lauder Companies. He will be based in New York and will join the executive leadership team alignment (ELTA), while remaining a member of the executive leadership team (ELT).

 

Nadine Graf, currently vice president, general manager, EMEA Markets, will succeed Jueptner and will be named senior vice president, general manager, EMEA. Reporting directly to Jueptner, Graf will be based in Paris and will join the company’s ELT.

 

“We are proud of the exceptional depth and quality of internal talent across our organization and ELC remains committed to investing in and growing our talent around the world,” said Freda. “As Cedric steps into his well-deserved retirement, we are pleased to elevate Peter and Nadine – two dynamic, internally-trained, and highly experienced leaders into these roles of greater responsibility. Peter and Nadine each possess extensive first-hand leadership experiences in our regions and affiliates and deep global expertise across all aspects of prestige beauty, making them uniquely qualified to lead our winning International and EMEA businesses, respectively.”

 

Peter Jueptner Appointed President, International
 

As president, international, Jueptner will oversee the company’s global network of region presidents and affiliate general managers spanning over 35 affiliates doing business in 150-plus countries and territories across the international footprint. In this capacity, he will steer the strategic growth of Estee Lauder Companies’ international organization, overseeing innovation pipelines and strategic third-party relationships with key global retailers and commercial partners to drive our business across established and emerging markets. He will also collaborate closely with its group and brand presidents and function leaders to integrate global marketing strategies in the international markets.

 

Over the past five years, Jueptner has led his team in a region-wide transformation approach to further establish EMEA as a multi-faceted, effective, and profitable go-to-market region powered by multiple engines of growth across channels, geographies, and brands. Through this effort, Jueptner established the region’s online team and strengthened EMEA’s emerging market portfolio, which is currently the company’s fastest-growing set of emerging markets outside of China. 
 

Prior to this, Jueptner was the executive vice president, strategy, new business development and transformation Initiatives, a role he held since joining ELC in 2009. In this role, he helped oversee the development and execution of the company’s corporate strategy, which delivered record results throughout his tenure, including consistent top-line growth ahead of the global prestige beauty industry. Additionally, he played a key role in continuing to strengthen and expand the company’s powerful portfolio of prestige beauty brands, overseeing a number of acquisitions.

 

Nadine Graf Appointed Senior Vice President, General Manager, EMEA
 

As senior vice president, general manager, EMEA, Graf will oversee the regional strategy, commercial operations, and business growth for 17 affiliates across a diverse and complex consumer landscape spanning more than 25 countries. Working closely with the affiliate general managers, Graf will be responsible for strategically developing the region’s engines of growth across channels, geographies, and brands. In this capacity, she will lead Transformation initiatives with a focus on continuing to nurture and strengthen EMEA’s emerging market portfolio.

 

In her most recent role as vice president, general manager, EMEA Markets, Graf closely collaborated with Jueptner and the affiliate GMs, as well as brand and function leaders, to help set the strategic direction for the region, ensuring consistent implementation of the strategy and critical operational initiatives across all markets to strengthen and expand ELC’s geographic presence in the region.

 

As part of this, Nadine led the region’s transformation agenda, which included implementation of enterprise-wide Transformation priorities focused on brand marketing and creative, as well as sub-category innovation. She also supported strategic capability-building projects in Retail, Online, and Commercial, and developed talent across all affiliates through transparency and strong best practice-sharing.

 

In addition to her oversight of the affiliate GMs, Nadine played a key role leading the implementation of ELC’s Virtual Selling strategy in EMEA, one of the most bold and innovative enterprise-wide initiatives that has accelerated during the past two years. She also developed a new category management approach and inspired the organization to embrace the region’s “makeup renaissance.”

 

Prior to her most recent role, Nadine led Clinique in EMEA, where she orchestrated a critical business turnaround for the brand in the region, overseeing best-in-class product launches, achieving impressive retailer and channel differentiation, and establishing a clear hero franchise strategy for the brand regionally. During her tenure, the brand also achieved double-digit growth in online and gained market share across the region.