Marketing News

Ivy Beauty Partners with National Breast Cancer Foundation, Inc.

Ivy Beauty will donate a large product selection across all of the brands retailing at $140,000 in total product value.

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By: Lianna Albrizio

Associate Editor

In observation of Breast Cancer Awareness Month, Ivy Beauty, on behalf of Kiss New York Professional, Ruby Kisses, Red by Kiss, i-ENVY, and All Mighty Bond, will donate 10% of selected Wessentials.com pink product sales during the month of October to National Breast Cancer Foundation, Inc.®
 
“We are pleased to become a partner with National Breast Cancer Foundation, Inc.” said Ivy Beauty in a statement. “We wish to spread beautifying hope and joy to those who suffered from hardships through this partnership.”
 
National Breast Cancer Foundation’s mission is to provide help and inspire hope for those affected by breast cancer through early detection, education, and support services.
 
Wessentials.com has launched a dedicated landing page that will be live throughout the month of October encouraging consumers to shop the assortment of pink products such as Ruby Kisses popular Butter Bomb Gloss, Kiss New York Professional’s Quick Dry Nail Polish in Ice Pink, i-ENVY lashes and much more. In addition to their monetary donation, Ivy Beauty will also be donating a large product selection across all of the brands retailing at $140,000 in total product value. 
 
Donated products will be used for National Breast Cancer Foundation’s HOPE Kits as well as delivered to individuals who attend their Community Outreach Events hosted throughout the country where women are given more information about breast cancer and ways to perform self-breast exams. 
 
 

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