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In its 19th year, the program recognizes women who ignite change within their communities through nonprofit work.
September 4, 2024
By: Lianna Albrizio
Associate Editor
L’Oréal Paris USA has announced the 2024 L’Oréal Paris Women of Worth honorees, recognizing 10 non-profit leaders from across the nation who work to drive positive change for some of the nation’s most pressing issues.
In its 19th year, 2024 L’Oréal Paris Women of Worth represents a network of 190 honorees who champion a diverse range of causes and embody the program’s commitment to empowerment. To amplify each woman’s cause, all 10 honorees will receive a $25,000 grant from intermediary grant partner GlobalGiving, to help fuel their endeavors.
Additionally, the honorees will receive mentorship from L’Oréal Paris on how to enhance business efforts as well as increased visibility through the brand’s national platforms.
“Each of these women are the embodiment of our tagline ‘Because You’re Worth It,” said L’Oréal Paris USA President Ali Goldstein. “In our nearly 20 years of recognizing female trailblazers, it never ceases to amaze me how we continue to build a strong community of female founders who are leading positive change within their respective industries.”
In partnership with Points of Light, a global leader in volunteering and service, L’Oréal Paris has selected:
Danelle Umstead, Salt Lake City, UT – Founder, Sisters in Sports Foundation (SIS), which empowers women with disabilities to find belonging in sports and beyond;
Hillary Cohen, Los Angeles, CA – Co-Founder/CEO, Every Day Action, which redistributes unused meals to aid those facing food insecurity in Los Angeles;
Jahnavi Rao, Philadelphia, PA – Founder/President, New Voters, which engages high school students through nonpartisan near-peer mentorship to ensure youth voices are heard in politics;
Laura Pahules, Phoenix, AZ – Founder/President, Control Alt Delete, which equips crisis response assistance for individuals to escape domestic violence situations;
Lisa Hoeve, Grand Rapids, MI – Founder/CEO, Hope Pkgs, which supplies “first night bags” full of necessities for kids entering the foster care system;
Meymuna Hussein-Cattan, Los Angeles, CA – Founder/CEO, Tiyya Foundation, which empowers displaced people with critical resources needed to build new lives;
Rania Zuri, Morgantown, WV – Founder/CEO, The LITEArary Society, which pushes to end book deserts for disadvantaged preschool children;
Sheri Mathis, Dallas, TX – President, Mammogram Poster Girl, which provides support and resources for early breast cancer screenings for women of limited means;
Dr. Tonya Stafford, Dallas, TX – Founder/Executive Director, It’s Going To Be OK, Inc., which provides direct trauma-informed services and support to survivors of human trafficking;
Wawa Gatheru, Philadelphia, PA – Founder/Executive Director, Black Girl Environmentalism, which empowers of Black youth to become the next generation of climate activists and leaders.
To further raise awareness for honorees’ organizations, L’Oréal Paris has partnered with Warner Bros. Discovery’s Courageous brand studio to produce a storytelling campaign, highlighting each woman’s journey and philanthropic achievements. These branded vignettes will be distributed across the ad-supported tier of MAX.
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