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First scent with auto maker’s name hits the streets in 2012.
September 30, 2011
By: TOM BRANNA
Editor
Gentlemen, start your flacons.
The first fragrance bearing the name Mercedes-Benz has been unveiled at the TFWA World Exhibition in Cannes.
The scent was created in partnership with the INCC Group and it will be available from selected specialist retailers in the first quarter of 2012, as an eau de toilette, after shave, deodorant and shower and body gel.
The juice, which was composed by perfumer Olivier Cresp of Firmenich, combines woody notes with floral freshness, according to the German luxury automobile maker.Top notes feature Calabrian bergamot, lemon essence and Italian mandarin. The middle note features a warm, spicy mix of bourbon pepper, nutmeg, violet and galbanum resin. The base note provides a spicy finish to the perfume and includes American cedar wood, vetyver grass and patchouli.
Scent is not entirely new to Mercedes-Benz—it offers exclusively developed perfumes for the atomizers in its Maybach models and in the Mercedes-Benz S 600 Pullman.
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