Halsey’s About-Face Beauty Unveils Summer Collection of Makeup

about-face beauty, the multi-dimensional makeup brand by Ashley Frangipane (aka Halsey), has unveiled its fourth drop, a Summer extension. Driven by Halsey's wistful '90s nostalgia, about-face highlights two of the brand's best-selling franchises in bright colors, bold new finishes and a sun-kissed glow.
 
The New Products
 
Fundamental to the brand, radical artistry is juxtaposed with high-performance products designed to deliver intense color pay-offs. New from the Shadowstick collection, the adult crayons for the eyes come in three bold, pigment rich colors, with a high matte finish for all-over shading and defining, graphic looks or creating a colored tightline or waterline.
 
Luscious lip colors pop with the Light Lock extensions as three super juicy smooth glosses are introduced with a glass-like finish.
 
Warm, high-beam bronze tones give skin a golden glimmer and shine with Light Lock Stick and unique hybrid Powder formula.

The about-face Summer range radiates hazy romanticism, tender innocence, creative cool, and dream-like imagery. “There is a unique intensity, neutrality and wistful affection for the colors in my summer collection,” said Halsey, about-face founder and chief creative officer. “It's dramatic, but familiar and approachable even if you have never tried an orange shadow.  But beyond the color pay-off is the dreaminess and creaminess of these formulas that draw you in.”
 

• Long-lasting citrusy matte orange, yellow and green neutrals, Shadowsticks retail for $21 each.

• The Light Lock Lip Gloss is infused with a moisturizing coconut oil and blend of peppermint and lavender. Shades range from cotton candy pink and an iced mauve to crystal clear retailing at $20 each.

• Gilded bronze, multi-purpose Light Lock Stick retails for $25 and the talc-free, hybrid Light Lock Powder in holographic rose bronze retails for $30.