About-Face will introduce three color collections, Light Lock, Matte and Shadowstick.
Light Lock is a line of highlighters, Matte has high-intensity lip and eye colors, and Shadowstick includes multipurpose cream eye shadow crayons in pearl and matte finishes. All together, the collections encompass 10 product categories, there are also beauty tools and makeup bags, and 40 SKUs. Prices range from $17 to $32. The makeup products are vegan, cruelty-free and formulated without gluten, phthalates, parabens or synthetic fragrances.
The DTC brand has an exclusive, year-long partnership with Ipsy, which will feature About-Face products in its new Glam Bag X.