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Actress Madison Bailey is new Face of Fenty Beauty

The Outer Banks star will help further founder Rhianna’s mission to help everyone ‘feel beautiful and recognized, no matter their race, ethnicity or culture.'

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By: Lianna Albrizio

Associate Editor

Actress Madison Bailey, star of Netflix teen drama “Outer Banks,” has been named Fenty Beauty’s newest face for 2022.
 
“Everything Rihanna touches is iconic, and to be invited to be a part of it is so special,” said Bailey. “I know my younger self would be going absolutely wild! I just love makeup, I love everything the brands stand for. I love the inclusivity.”
 
When Rihanna launched Fenty Beauty in 2017, the pop singer sought to help “everyone feel beautiful and recognized, no matter their race, ethnicity, culture or personal style.” Fast forward to 2020, she launched her clean, vegan and eco-friendly skincare line, Fenty Skin, and amplified her unwavering mission to provide simple and effective beauty solutions for all. 
 
As a result, Rihanna ignited a beauty movement and “a community that supports and uplifts each other.” With these brand ethos, Bailey will create dynamic content and represent Fenty Beauty and Fenty Skin to further proliferate the momentum of “beauty for all.”
 

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