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Aerin Lauder To Launch Lifestyle Brand

Branching out into accessories, housewares and jewelry.

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By: TOM BRANNA

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Aerin Lauder’s set to start out on her own, according to reports. Estée Lauder’s creative director, senior vice president and founder’s granddaughter has announced plans to start up her own fashion and lifestyle brand.

Said to be the next Tory Burch (who has yet to delve into the personal care industry but does market a line of cosmetic cases), Lauder has a dream team on board with the project: Anna Wintour of Vogue as an advisor and NBC’s Jeff Zucker as a consultant, said reports. The brand will include accessories, housewares and jewelry.

According to reports, Lauder will continue to hold a senior creative role for the company and remain on the board of directors at her family’s company.

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