Company News, New Products

Af94 Launches Teen-Backed Vegan Makeup Line

Liquid marble eyeshadow, lip stain shades, bronzer and more make up the ‘made to play’ line.

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By: Lianna Albrizio

Associate Editor

Af94, created by the founders of award-winning beauty brand, About-Face, has announced a new retail partnership with Ulta Beauty. 
 
Currently on ulta.com and in select Ulta Beauty stores across the US in mid-January, the made-to-play makeup brand and the beauty retailer invite beauty enthusiasts of all ages to discover Af94’s teen-approved, vegan multi-functional products, innovative formulas and bold infusions of color at an accessible price point of $10 or less.

The Line

Swirl’d – Liquid Marble Eyeshadow (six shades) is a weightless, highly-pigmented liquid-to-powder eyeshadow gives an “ethereal” look;
 
Lava Lust – Lip Stain (six shades) is inspired by a lava lamp visual effect, is a bi-phase shimmer lip stain suspended in moisturizing oil;
 
It Takes 2 – Bronzer + Highlighter Duo (five shades) is a two-in-one weightless bronzer and highlighter stick featuring an ergonomic design that holds both formulas in the same component; and
 
Playdate Glow – Multi-Use Dewy Cheek + Lip Color is an expansion to the brand’s best-selling two-in-one lip and cheek color in a dewy glow finish.

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