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May 1, 2015
By: TOM BRANNA
Editor
RB’s Air Wick brand moved in at the Mall of America with its “Home is in the Air” pop-up experience. The 3D home, which was open from March 20-29, showcased the brand’s newly launched Air Wick Life Scents collection, which incorporates patent-pending technology that allows consumers to experience multidimensional fragrances that mimic real life. The pop up featured multiple rooms curated by lifestyle experts around a different immersive scent experience inspired by Air Wick’s Life Scents collection. Lifestyle experts Kate Arends, Wing Ta, Zoe Francois and Martha McQuade partnered with Air Wick to design several rooms and host scent-inspired home curation workshops.
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