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New marketing campaign will raise funds.
October 30, 2015
By: Melissa Meisel
One of the things we look forward to during the holiday season are the many comforts of being home, surrounded by our friends and family, indulging in the familiar scents that make one’s home and the holidays so memorable. This holiday season, Air Wick is celebrating its Life Scents holiday collection with the launch of its “Give the Gift of Home” campaign. In conjunction with the campaign and in partnership with Habitat for Humanity International, Air Wick is donating $250,000 through a portion of its profits to assist families in securing adequate housing to build a brighter future. Known for building simple, decent, affordable housing in partnership with low-income families, Habitat for Humanity has helped more than 5 million people construct, rehabilitate or preserve homes since 1976. As part of the campaign, Air Wick will Give the Gift of Home to those missing it most this holiday season helping to recreate their sense of home using an integral, but often forgotten, element of home: the air. Help us spread the word and bring families closer together through the power of scent. Featuring scents like Spiced Apple Crumble, Snowflake Vanilla Cookie and Emerald Woodland are available in an array of formats including plugin refills, Freshmatic Auto Spray Refills as well as candle and wax melts in select fragrances, the Air Wick Life Scents Holiday Collection is sure to include a scent that strikes a chord.
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