All Detergent Talks Skin Care as Brand Taps First Chief Dermatology Advisor

Henkel-owned laundry detergent brand All free clear is partnering with Dr. Lindsey Zubritsky—a board certified dermatologist and popular social media “derm-fluencer”—as the brand's first chief dermatology advisor.

According to the detergent brand, with only one-third (35%) of consumers surveyed considering laundry as part of their skin care routines  but nearly half (49%) reporting having sensitive skin, there is a gap between laundry and skin care that needs to be bridged. In her role, Dr. Zubritsky will educate consumers about the impact laundry can play in sensitive skin care routines and other helpful tips about managing sensitive skin.

Dr. Zubritsky will make her debut as chief dermatology advisor on The View on May 8, 2024. She has some two million followers across Instagram and TikTok.

Providing her expertise and serving as a liaison between All free clear and consumers, the aim is to share with consumrs the idea that skin care can also happen in the laundry room, according to the brand.

Further, she will hold virtual “office hours” on her Instagram Stories on May 8 and May 23. Dr. Zubritsky will answer top consumer questions about the connection between laundry and skin care and share advice for developing an updated laundry day routine and managing sensitive skin.

“In my profession, I am often asked about how to best take care of sensitive skin and many people don't realize that part of a sensitive skin care routine is choosing the right laundry detergent,” said Dr. Zubritsky. “Whether it's clothes, bed linens or bath towels, our laundry touches our skin. So, the laundry detergent we wash with should be considered a factor in taking care of sensitive skin. That's why I recommend a detergent brand like all® free clear for my patients and my own family. Because as a dermatologist, I believe laundry care is an important part of sensitive skin care.”

Henkel's All free clear is 100% free of dyes and perfumes, hypoallergenic and removes 99% of top everyday and seasonal allergens. It is Safer Choice Certified by the US EPA and the first laundry detergent brand to be awarded the National Eczema Association (NEA) Seal of Acceptance.

“We have a science-led, skin-first mindset at all free clear, which is why we created a laundry detergent using only intentionally selected ingredients that provides an effective clean that is gentle on skin,” said Julia Galotto, VP of marketing at Henkel. “Over the years, we've made it a priority to partner with dermatologists who celebrate diverse skin types and inspire laundry-related advice. We're proud to partner with Dr. Zubritsky as our first-ever Chief Dermatology Advisor to elevate this influence and reframe how consumers think about laundry as part of their overall self-care and skin care.”

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