Angela Bassett the New Voice for Olay Quench Body Lotion for African-American Women

Oscar-nominated actress Angela Bassett will lend her voice to Olay’s Quench body lotion targeting African-American women. The product, a shea butter formula containing an exclusive amino-vitamin formula that breaks the cycle of dry skin, eliminates the need for constant reapplication.

“Angela Bassett personifies the kind of woman who buys Olay products. She has ageless beauty and an aura of sophistication but she’s also very likable and real, a very rare combination,” said Brenda Blonski, senior vice president/group creative director at the Burrell communication agency, which also handles P&G’s African-American marketing for Tide and Crest.