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Nicholas Galitzine's first campaign features the brand’s Stronger With You Eau de Parfum.
British actor Nicholas Galitzine is Armani’s new global fragrance ambassador. Armani Beauty is a division of L’Oréal.
“Nicholas is an actor of remarkable versatility,” said Giorgio Armani in a statement. “What strikes me most about him is his deep, intense and magnetic gaze. I see him as the perfect man to embody the energy and strength of this fragrance.”
His first campaign features the brand’s Stronger With You Eau de Parfum. “The Idea of You” campaign will fully launch later this month. A teaser of the campaign was posted on Instagram, showcasing Galitzine dancing and Armani Beauty’s Stronger With You.
Galitzine and Anne Hathaway starred in “The Idea of You,” from Prime Video. Its trailer became the most-watched of any original streaming movie, and the film became Amazon MGM Studios’ No. 1 romantic comedy debut ever. It drew almost 50 million viewers within its first two weeks, according to Armani beauty.
This isn’t Armani Beauty’s first foray into the actor/ambassador theater. The brand hired Actress Sidney Sweeney two years ago to promote My Way.
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