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Australian Beauty Brand MCoBeauty Lands in the US

The fast-growing makeup brand’s XtendLash Tubular Mascara is sold every 25 seconds Down Under.

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By: Lianna Albrizio

Associate Editor

Australian beauty brand MCoBeauty has officially landed in the US.

XtendLash Tubular Mascara, $18.39.

 
 
The cruelty-free makeup and skincare brand touts “luxurious yet affordable” products, per marketers.
 
The following products are available at Kroger's Family of Stores including Kroger, Fred Myer, Ralphs and Smith’s locations across the US: 
 
XtendLash Tubular Mascara ($18.39) – Sold every 25 seconds in Australia, tubing mascara maximizes length, curl and volume without flaking or smudging;
 
LipLights Shine Gloss ($13.79) – A high-shine lip gloss with a built-in LED light and mirror for on-the-go touch ups;
 
Super Glow Bronzing Drops ($20.29) – A weightless skincare-infused serum with hyaluronic acid, jojoba seed oil and cocoa and white tea extracts that hydrates while adding a warm bronze tint to your complexion; 
 
Soft Matte Beauty Wand ($18.39) – A liquid blush that enhances the complexion with multiple flattering and easy-to-layer shades; and 
 
The 4-in-1 Flawless Glow Luminous Skin Filter ($26.69) – A multi-tasking, skin booster designed to be worn alone for a lightweight subtle glow, under makeup as a luminous primer, mixed with foundation to add a light-reflecting glow, or on top of makeup as a highlighter.
 
The brand is officially available to shop on us.mcobeauty.com.

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