Aveeno Releases Sensitive Skin Report

The Aveeno brand launched its first-ever State of Skin Sensitivity Report, which examines the causes of sensitive skin, and explores the connection between body, mind, and skin. The report shows that 71% of adults identify as having sensitive skin, an astounding increase of 55% in just two decades. The impact of this sensitivity is more than skin deep, as common skin conditions can carry significant psychological impact, influencing quality of life and emotional well-being.
 
“Treating patients goes well beyond simply analyzing their skin. It's about how their skin impacts their overall emotional well-being, which is something I consistently see with my patients,” said Dr. Mara Weinstein Velez, Board Certified Dermatologist and paid Aveeno consultant. “The mind-skin connection is a powerful one, and the Aveeno brand’s ability to assemble this in-depth report examining the impact of skin sensitivity provides much needed visibility for the dermatology community.”
 
“Our brand heritage is built on leadership and expertise in the sensitive skin state, and this report illustrates the meaningful impact sensitive skin has on people’s lives,” said KC Hagin, Commercial Leader for Aveeno at Johnson & Johnson Consumer Inc.  “We have an obligation not only to provide product solutions but to help de-stigmatize the word ‘sensitive’ and to turn a common struggle into a strength. Aveeno® wants to be front and center of the conversation and is encouraging everyone to be proud of their sensitive skin.”
 

Social Media Outreach for #ProudlySensitiveSkin Stories

To further encourage conversation around what it really means to have sensitive skin, Aveeno is calling on consumers to share their #ProudlySensitiveSkin stories on social media. The campaign aims to highlight various consumer experiences with skin conditions and showcase how people have learned to love their sensitive skin, according to the company.
 
All submissions will be entered for the chance to win a virtual mentoring session with one brand partner, Tia Mowry or Hyram Yarbro.