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Company also is still selling well in the beauty category, according to Kline.
May 30, 2019
By: Melissa Meisel
Bath & Body Works (BBW) is leading the Beauty and Home Fragrance markets, according to the latest report from Kline. The company posted gains of 7% and 13% in the beauty and home fragrance markets, respectively, in 2018, according to Kline's Cosmetics & Toiletries USA and Home Fragrances USA data. Standouts for the brand over the years include its Antibacterial, Aromatherapy, and Wallflowers collections. It places third in the beauty business behind Dove and L'Oréal Paris and holds the leading position in the home fragrances market. BBW operates more than 1,600 doors, mostly in malls and with average square footage at least double the size of most of its competitors.
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