Beauty Bus To ‘Pop Up’ at Cosmoprof

The Beauty Bus Foundation, a non-profit organization, that delivers services to chronically, or terminally ill people and their caregivers through beauty treatments and pampering products, will tap into the “pop-up” trend with its first National Pop-Up Salon sponsored by Orly, SpaRitual and InStyler Professional in Las Vegas, July 22, 2012.


Partnering with the National MS Society and Make a Wish Foundation of Southern Nevada, Beauty Bus volunteers will join forces with NAHA Finalists to give the lift and gift of beauty topatients and their caregivers, according to the organization.

NAHA Finalists including Chad Demchuck, Salon 7 (Haircolor), Barb Garcia-Grove, Square Color Salon + Spa (Salon Design), Rusty Phillips, Belle Epoque An Atelier Salon (Contemporary Classic), Nick Hemsley, Lunatic Fringe (Newcomer) and Jose Macias, Leonel Alta Peluqueria (Avant Garde and Texture) will offer haircuts and styling. Orly and Spa Ritual will provide nail services and Rain Cosmetics will provide makeup applications. All services are free of charge. Following their services, each patient and caregiver will go home with a Bag of Beauty full of products from our sponsors as well as other generous contributors. Treatments will take place from 11 am-2 pm in Tradewinds D, E and F in the North Convention Center.

“We are so excited to hold our first National Pop-Up Salon in Las Vegas and are humbled by the support of our sponsors and the gift of talent the world’s top stylists will bring to those battling serious illness and their caregivers. This will be a real chance to show the industry first-hand the profound effect Beauty Bus has on the lives of so many.” says Alicia Liotta, founder, Beauty BusFoundation. “Beauty Bus is ecstatic to be partnering with the National MS Society of Las Vegas and Make A Wish Foundation of Las Vegas to touch the lives of those they serve.”

To visit the Pop-Up Salon, contact Alicia Liotta at 310-392-0900, 310-995-7734 or[email protected].