Beautycounter Launches Text Campaign for FDA Safety and Landmark Advancements Act

Gregg Renfrew, founder and executive chair of Beautycounter, has pushed for new cosmetics legislation since founding her company in 2011, says her clean beauty brand is launching a text action campaign to advocate for changes to the Food and Drug Administration Safety and Landmark Advancements Act (FDASLA).

The company has been working alongside federal lawmakers to advance and advocate for key changes to FDASLA, which would modernize cosmetic regulation and oversight. The legislation includes the Modernization of Cosmetics Regulation Act of 2022, which would update the FDA's regulation of cosmetics and personal-care products in the US.

While FDASLA presents an important step forward, Beautycounter has proposed several key changes to the bill – outlined in detail in a letter from Renfrew – before it becomes law. The proposed changes include banning the use of PFAS from raw materials and packaging used in cosmetics.

The brand will encourage consumers, its community of 50,000+ brand advocates, and members of its Counteract Coalition (a collective of businesses working together to help pass more health-protective laws in the beauty industry) to text BETTERBEAUTY to 52886 in the US and 18888867542 in Canada. By texting, people interested in advocating for cleaner beauty will be able to easily access suggested correspondence to send to their local representatives, said Beautycounter.

Addressing the scope of federal preemption to ensure that states can legislate to strengthen personal-care product safety; this would protect states' abilities to enact their own laws and regulations that protect the health and wellness of their residents, according to Beautycounter. Establishing a strong standard for safety requiring a “reasonable certainty of no harm” before a product can be sold to consumers, Beautycounter contends.

“Since the last major cosmetics bill passed in 1938, tens of thousands of new products and chemicals have been introduced on the market,” said Renfrew. “However, because the FDA does not have the ability to screen ingredients for safety and recall products in the personal-care industry, many formulas remain largely unchecked and individual companies are left to determine what they deem to be safe. These concerns are exactly why Beautycounter has been part of the movement for change since we launched, and why we continue to encourage consumers to use their collective voice to demand strong and comprehensive legislation.”